Ben Schechter is a ^viral-ogist.

I’m interested in how things get popular and making them popular. I produce, direct, create and iterate on all forms of media that could be viral or interesting (sometimes just to me) 
 

Selected Ambient Works

-Make It Rain (2014)
  -iOS game that was at one point the #1 app in the world in 2014. 

-Moods.Computer (2026)
  -Anti-algorithm music selector based on your mood 

-Tarantula Store (2024-2026)
  -Experimental store in Los Angeles’s Echo Park nieghborhood with handmade artist objects 

-Ben’s Books (2014-2020)
  -Williamsburg Brooklyn bookstore institution

-Tarantula Press (2024-Today)
  -Independent press focused on music and technology